Ari Emanuel on Outrunning ‘Entourage,’ the Art of the Phone Call and the Stolen Commission that Still Hurts
The Thomas Guide Is a map that painstakingly details how to navigate Los Angeles by car. It’s a spiral-bound relic that almost none of your junior executives remember. Your assistant thinks it’s a ranking of pale British heartthrobs. Your intern will stare at you, unblinkingly an
Ari Emanuel, co-CEO of Endeavor, has a reputation for being a force to be reckoned with in the entertainment industry. His recent comments on outrunning the 'Entourage' era, a nod to the hit HBO show that followed the lives of a fictional Hollywood agent and his entourage, suggest a shift in the way business is done. In an industry where relationships and networking are key, Emanuel's emphasis on the art of the phone call is a refreshing take on the importance of personal connections.
The music industry, in particular, has seen a significant change in the way deals are made and relationships are built. With the rise of streaming and social media, the traditional roles of agents, managers, and labels have evolved. Emanuel's comments on the importance of phone calls and personal relationships serve as a reminder that, despite the changes in the industry, building trust and rapport with clients and colleagues is still crucial. The anecdote about the stolen commission that still hurts also highlights the cutthroat nature of the business and the importance of maintaining integrity.
As the music industry continues to evolve, it's clear that adaptability and strong relationships will be key to success. Keep an eye on how Emanuel and Endeavor navigate the changing landscape, particularly in the wake of recent high-profile deals and partnerships. With the rise of new players in the industry, such as private equity firms and tech companies, it's likely that Emanuel's approach to building relationships and closing deals will be put to the test. What to watch next: how Endeavor's leadership, including Emanuel, responds to the growing trend of artist-led labels and the increasing importance of data-driven decision making in the music industry.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.