‘Big Brother’ Ratings Average 5.1 Million Multiplatform Viewers This Summer, Up 8% From Last Year (EXCLUSIVE)
“Big Brother” is ending its Season 28 run with an average multiplatform audience of 5.1 million in live+7 viewers, up 8% from last summer. According to CBS, that’s 46% higher than summer rival “Love Island USA” Season 8 on Peacock (3.5 million). According to the Eye network, view
The summer TV season has wrapped up, and it's worth noting that reality TV shows like "Big Brother" and "Love Island USA" continue to draw in significant audiences. While music isn't directly at play here, it's interesting to consider how these shows might influence the music industry. For example, "Big Brother" often features musical performances and has launched the careers of musicians like Hayley Kiyoko.
The ratings boost for "Big Brother" is a positive sign for CBS, which has been looking to shore up its summer lineup. The show's ability to attract a large and dedicated audience could have implications for future seasons, as well as for other reality shows on the network. As the TV landscape continues to shift, it's clear that live+7 viewing is becoming an increasingly important metric for measuring a show's success.
Looking ahead, it will be interesting to see how "Big Brother" and other reality shows continue to perform in the face of increasing competition from streaming services. The music industry will likely be watching closely, as these shows often feature musical elements and can provide a platform for emerging artists to gain exposure. Keep an eye on how CBS and other networks adapt to changing viewer habits, and how shows like "Big Brother" continue to evolve in response.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.