Brothers Osborne Are Taking a ‘Sellout’ Approach to Releasing Music
The Grammy-winning country duo on the realities of social media, new album Watertown, and the success of their old Nashville friend group, including Kacey Musgraves and Maren Morris
The Brothers Osborne's approach to releasing music is a refreshing take on the current industry landscape. By embracing a "sellout" strategy, they're prioritizing live performances and touring over traditional promotional tactics. This approach not only speaks to the duo's dedication to their craft but also acknowledges the changing way fans consume music. In an era where social media dominates, the Osborne brothers are leveraging their online presence to connect with fans and promote their music, rather than relying on costly promotional campaigns.
Their new album, Watertown, is a testament to their growth as artists and their ability to craft meaningful, genre-bending music. The album's success is also a nod to the tight-knit community of Nashville songwriters and artists that have supported each other throughout their careers. The Osborne brothers' friendship with Kacey Musgraves and Maren Morris, among others, has undoubtedly contributed to their success, and it's clear that this camaraderie has had a lasting impact on their music.
As the music industry continues to evolve, it's interesting to note how artists like the Brothers Osborne are adapting to the changing landscape. With Watertown making waves, fans should keep an eye on the duo's upcoming tour and live performances, which promise to be a high-energy showcase of their new material. Additionally, it will be worth watching how the Osborne brothers' "sellout" approach influences other artists and shapes the future of music promotion.
Originally reported by rollingstone.com. MusicNewsletter adds analysis for culture, style & media readers.