‘Is This Supposed to Happen?’: How Matt Dike Dominated Eighties Hip-Hop Music
Peter Relic details a wild night in LA with Delicious Vinyl's co-founders Matt Dike, Michael Ross, and rapper Tone Loc in this excerpt from his book Bust a Move, out now
The rise of Delicious Vinyl, a pioneering hip-hop label, is a fascinating tale that showcases the innovative spirit of the 1980s music scene. At the helm of this movement was Matt Dike, a co-founder of the label who played a crucial role in shaping the sound of eighties hip-hop. As revealed in Peter Relic's book Bust a Move, Dike's influence extended beyond the studio, with his wild nights in LA becoming the stuff of legend.
Dike's impact on hip-hop cannot be overstated. As a producer, rapper, and entrepreneur, he helped launch the careers of iconic artists like Tone Loc, MC Lyte, and The Pharcyde. His work on Tone Loc's hit single "Wild Thing" is a prime example of his skill, blending humor and catchy beats to create a track that still resonates today. The success of Delicious Vinyl and its roster of artists not only reflected the growing popularity of hip-hop but also helped push the genre into the mainstream.
As the music industry continues to evolve, it's essential to acknowledge the contributions of pioneers like Matt Dike. His story serves as a reminder of the power of innovation and collaboration in shaping the sound of a generation. Looking ahead, fans of eighties hip-hop should keep an eye on upcoming projects from Delicious Vinyl alumni, as well as the continued influence of Dike's production style on contemporary artists. With the resurgence of interest in vintage hip-hop, now is the perfect time to revisit the legacy of Matt Dike and Delicious Vinyl.
Originally reported by rollingstone.com. MusicNewsletter adds analysis for culture, style & media readers.