Kore-eda Hirokazu’s Arashi Doc Leads Prime Video Japan Slate as Top Execs Unveil Country Strategy (EXCLUSIVE)
Prime Video is doubling its investment in Japanese original content over the next two years, according to three of the streamer’s top executives, who detailed a slate led by a documentary on boy band Arashi’s reunion tour and subsequent conclusion from Kore-eda Hirokazu, in an in
The announcement from Prime Video Japan is significant for the music and entertainment industries, as it signals a major commitment to Japanese content. By doubling its investment in Japanese original content over the next two years, Prime Video is clearly prioritizing the market and aiming to produce high-quality content that resonates with local audiences. The slate is led by a documentary on Arashi's reunion tour, directed by acclaimed filmmaker Kore-eda Hirokazu, which is likely to appeal to fans of the popular boy band.
This move is part of a larger trend of streaming services investing heavily in local content to attract and retain subscribers. For Prime Video, the focus on Japanese content is a strategic play to tap into the country's vibrant entertainment industry and to cater to the growing demand for local content. The inclusion of a documentary on Arashi, one of Japan's most iconic boy bands, suggests that Prime Video is also keen to leverage the popularity of music and idol culture in Japan.
What's next to watch is how Prime Video's increased investment in Japanese content will pay off in terms of subscriber growth and engagement. The streamer will likely face stiff competition from other major players, such as Netflix and Disney+, which have also been investing heavily in local content. Additionally, music fans will be eager to see what other music-related content Prime Video has in store, and whether the Arashi documentary will be a hit with audiences.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.