NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff
Call it the kick-off to the Kickoff. NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so. Sta
The NFL's scheduling quirks are making waves, but let's be real, this news is more about NBC's promotional strategy than the actual football game. The network is embarking on a cross-country trip to build hype for its 2026 NFL Kickoff Game, which is set to take place on a Wednesday - a rare occurrence. This push is likely to excite football fans, but what about the music that fuels the sports world?
The intersection of sports and music is a powerful one, with many artists incorporating sports themes into their work. Think about it - sports anthems like "Eye of the Tiger" or "We Will Rock You" get crowds pumped up and energize the stadium experience. As the NFL gears up for its 2026 season, it'll be interesting to see if any notable artists collaborate with the league or NBC on promotional content. Perhaps a music star will even perform at the Kickoff Game itself?
Looking ahead, it's worth keeping an ear to the ground for any music-related announcements tied to the NFL or NBC's promotional efforts. Will there be a custom song for the 2026 season, or a concert series to complement the games? As the lines between sports, music, and entertainment continue to blur, one thing is certain: the "Race to Wednesday" is just the beginning of a wild ride. Stay tuned for more updates on this story, and don't be surprised if music plays a bigger role than expected.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.