Prime Video, Sony, JioStar, Zee and NDTV Chiefs on How Connected TV Is Reshaping Indian Storytelling
Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai. Streaming began as a largely solo exper
The shift to connected TV in India is a significant development in the country's media landscape, and its impact is being felt across the industry. With streaming services like Prime Video changing the way they develop shows, it's clear that the traditional lines between TV and online content are blurring. The fact that Prime Video is now creating content with the intention of it being watched by multiple people at once highlights the growing importance of communal viewing experiences.
This trend is likely to have major implications for Indian storytelling, as media companies adapt to the changing habits of their audiences. The rise of connected TV also presents new opportunities for music companies, as the audio-visual landscape continues to evolve. As streaming services look to create more immersive experiences, music is likely to play a bigger role in the development of TV shows and movies.
As the Indian media industry continues to navigate this shift, it's worth keeping an eye on how music companies respond to the changing landscape. Will we see more collaborations between music artists and TV producers, or the emergence of new music formats designed specifically for connected TV? With the FICCI-Frames conference highlighting the importance of connected TV, it's clear that this is a trend that will only continue to grow in the coming months and years.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.