UFC’s McGregor-Holloway Fight Averages 6.5 Million Viewers Across U.S. and Latin America
UFC’s July 11 main card telecast featuring the 69-second fight between Conor McGregor and Max Holloway averaged 6.5 million viewers across the U.S. and Latin America on Paramount+. That combined stat is according to Nielsen in the U.S. and Adobe Analytic + Channel Partner in Lati
The viewership numbers for the McGregor-Holloway fight may seem like a big deal, but let's be real, it's not exactly music to our ears. However, it's worth noting that the UFC's growing popularity and massive viewership numbers can have an indirect impact on the music industry. For instance, many fighters, including McGregor, often have musical collaborations or make appearances at music festivals.
The crossover between sports and music is nothing new, and we've seen many athletes partner with musicians or even dabble in music themselves. The UFC's massive audience and growing influence could potentially create new opportunities for music artists to reach a broader audience. It's also worth noting that live events, like UFC fights and music festivals, often go hand-in-hand, and the success of one can help drive interest in the other.
As the sports and music industries continue to intersect, it's essential to keep an eye on how they influence each other. One thing to watch next is how UFC's future events, possibly including a potential McGregor comeback, might incorporate music elements or partnerships. Additionally, we should also keep an eye on which music artists will partner with UFC fighters or appear at upcoming events, and how these collaborations might shape the music landscape.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.