‘Who Wants to Be a Millionaire’ Ends Summer Run With Consecutive Weeks of Ratings Growth
ABC recently decided to move some of this summer’s run of “Who Wants to Be a Millionaire” into the fall — and perhaps it doesn’t hurt that it’s doing very well so far this season. “Millionaire,” hosted by Jimmy Kimmel, has now been the No. 1 primetime entertainment program with v
The summer TV season is typically a time for networks to test new shows, try out different formats, and give audiences a break from the usual prime-time fare. But "Who Wants to Be a Millionaire" is defying expectations, with consecutive weeks of ratings growth, culminating in its move to the fall season. This is notable not just for game shows, but for the entertainment industry as a whole, as it suggests audiences are still hungry for traditional, familiar formats.
The success of "Millionaire" also speaks to the enduring appeal of Jimmy Kimmel, who has been hosting the show since 2020. As a late-night TV stalwart, Kimmel has proven himself to be a versatile host who can thrive in different formats. His presence likely helps attract a loyal audience to the show, which in turn contributes to its ratings growth. The music industry may not seem directly related to game shows, but the two often intersect - for example, with contestants winning prizes that can help launch music careers or with musical guests appearing on the show.
As the TV season gets underway, it's worth watching how "Millionaire" continues to perform, and whether its momentum can carry over into the fall. Will the show be able to sustain its ratings growth, or was its summer success an anomaly? Meanwhile, the music industry will be keeping an eye on how TV and streaming platforms continue to intersect, with many artists using game shows and other TV appearances as a way to promote their music and connect with new fans.
Originally reported by variety.com. MusicNewsletter adds analysis for culture, style & media readers.