Looze Cannon Was Rapping Before You Met ‘Big Michael’
His viral Michael Jackson character landed him onstage with G Herbo. Now he wants listeners to hear the rest of his music
Looze Cannon's rise to fame is a fascinating case study in the power of social media and clever content creation. His viral Michael Jackson character, 'Big Michael', has captured the attention of fans and industry professionals alike, landing him a spot onstage with rapper G Herbo. But what's often overlooked is that Cannon was rapping long before his MJ alter ego took center stage.
Cannon's background as a rapper is what makes his current success all the more intriguing. He's not just a one-trick pony, but a multifaceted artist with a body of work that predates his viral sensation. By leveraging his 'Big Michael' character, Cannon is now able to reach a wider audience and introduce them to his music. This strategic move is reminiscent of artists like 'Weird Al' Yankovic, who have successfully used comedic personas to promote their music.
As Cannon continues to ride the wave of his 'Big Michael' fame, it's worth keeping an ear out for his upcoming music releases. Will he be able to translate his viral success into sustained artistic momentum? Can he leverage his newfound fame to build a loyal fanbase and establish himself as a credible rapper in his own right? With the music industry's ever-shifting landscape, Cannon's next moves will be worth watching – and listening to.
Originally reported by rollingstone.com. MusicNewsletter adds analysis for culture, style & media readers.